--- title: Trusted by leaders across sport & entertainment | AthLife description: Empowering athletes for lifelong career success through professional development, community impact, and industry collaboration. --- [Skip to content](https://www.athlife.com#main-content) Close - [Our Story](https://www.athlife.com/about) - [What We Do](https://www.athlife.com/what-we-do-athlife) - [Professional Development Services for Athletes](https://www.athlife.com/professional-development-services-for-athletes) - [Sports & Entertainment Collabs](https://www.athlife.com/sports-entertainment-marketing-activations) - [Social Impact](https://www.athlife.com/social-impact-community-involvement) - [Brands We Work With](https://www.athlife.com/brands-we-work-with) - [Our Partners](https://www.athlife.com/our-partners) - [News & Events](https://www.athlife.com/news-events-athlife) - [Contact Us](https://www.athlife.com/contact-us) [Contact Us](https://www.athlife.com/contact-us?hsLang=en) [![Athlife-Blue-Logo with white background](https://www.athlife.com/hs-fs/hubfs/Athlife-Blue-Logo.png?width=150&height=44&name=Athlife-Blue-Logo.png)](https://www.athlife.com/?hsLang=en) [![Athlife logo white with dark background-1](https://www.athlife.com/hs-fs/hubfs/Athlife%20logo%20white%20with%20dark%20background-1.png?width=150&height=46&name=Athlife%20logo%20white%20with%20dark%20background-1.png)](https://www.athlife.com/?hsLang=en) [Contact Us](https://www.athlife.com/contact-us?hsLang=en) ![Marvel Super Hero Night 2026](https://245461272.fs1.hubspotusercontent-na2.net/hubfs/245461272/Marvel%20Super%20Hero%20Night%202026.jpg) ##### In the world of sport and entertainment for athletes, entertainers, associations, teams, leagues, world class brands, & fans. [Explore Services](https://www.athlife.com/what-we-do-athlife?hsLang=en) ## Trusted by leaders across sport & entertainment  ![NBA-Logo-150x150](https://www.athlife.com/hs-fs/hubfs/NBA-Logo-150x150.png?width=150&height=150&name=NBA-Logo-150x150.png) ![Marvel_Athlife_Partners_2023-150x150](https://www.athlife.com/hs-fs/hubfs/Marvel_Athlife_Partners_2023-150x150.png?width=150&height=150&name=Marvel_Athlife_Partners_2023-150x150.png) ![NWSL_logo.svg-150x150](https://www.athlife.com/hs-fs/hubfs/NWSL_logo.svg-150x150.png?width=150&height=150&name=NWSL_logo.svg-150x150.png) ![NHL-Logo-1-150x150](https://www.athlife.com/hs-fs/hubfs/NHL-Logo-1-150x150.png?width=150&height=150&name=NHL-Logo-1-150x150.png) ![HotWheelsGameDay](https://www.athlife.com/hs-fs/hubfs/Untitled%20design%20(1).png?width=150&height=150&name=Untitled%20design%20(1).png) ![MLSPA-Logo-New-150x150](https://www.athlife.com/hs-fs/hubfs/MLSPA-Logo-New-150x150.jpg?width=150&height=150&name=MLSPA-Logo-New-150x150.jpg) ![NFLPA-Logo-150x150](https://www.athlife.com/hs-fs/hubfs/NFLPA-Logo-150x150.png?width=150&height=150&name=NFLPA-Logo-150x150.png) ![The-Trust-Logo-150x150](https://www.athlife.com/hs-fs/hubfs/The-Trust-Logo-150x150.png?width=150&height=150&name=The-Trust-Logo-150x150.png) ![MLBPA-1-150x150](https://www.athlife.com/hs-fs/hubfs/MLBPA-1-150x150.png?width=150&height=150&name=MLBPA-1-150x150.png) ![Mattel_2019.svg-1-150x150](https://www.athlife.com/hs-fs/hubfs/Mattel_2019.svg-1-150x150.png?width=150&height=150&name=Mattel_2019.svg-1-150x150.png) ![MLS-Logo-150x150](https://www.athlife.com/hs-fs/hubfs/MLS-Logo-150x150.png?width=150&height=150&name=MLS-Logo-150x150.png) ![GLeague logo](https://www.athlife.com/hs-fs/hubfs/GLeague%20logo.png?width=216&height=148&name=GLeague%20logo.png) ![BarbieGameDay](https://www.athlife.com/hs-fs/hubfs/Untitled%20design.png?width=150&height=150&name=Untitled%20design.png) ![NWSLPALogo-Emblem-Black-1-150x150](https://www.athlife.com/hs-fs/hubfs/NWSLPALogo-Emblem-Black-1-150x150.png?width=150&height=150&name=NWSLPALogo-Emblem-Black-1-150x150.png) ![hustl-150x150](https://www.athlife.com/hs-fs/hubfs/hustl-150x150.png?width=150&height=150&name=hustl-150x150.png) ![JoeMoorAward](https://www.athlife.com/hs-fs/hubfs/Untitled%20design%20copy.png?width=150&height=150&name=Untitled%20design%20copy.png) ## What We Do --- --- TOUCH Professional Development for Athletes Supporting professional and post-professional athletes with their transition to a career after sports at no cost to qualified athletes from unions and leagues we contract with. [Read More](https://www.athlife.com/professional-development-services-for-athletes?hsLang=en) Professional Development for Athletes TOUCH Social Impact & Community Programs The AthLife Foundation's national platform works to ensure that deserving kids from our nation's most challenged, yet promising communities, can achieve in their future careers beyond sport. [Read More](https://www.athlife.com/social-impact-community-involvement?hsLang=en) Social Impact & Community Programs TOUCH Sport & Entertainment Collaborations See how our activations help teams drive attendance, fan engagement, retail revenue, social media, earned media, and per cap revenue. [Read More](https://www.athlife.com/sports-entertainment-marketing-activations?hsLang=en) Sport & Entertainment Collaborations ## What our clients are saying --- The 96 “Defenders of the Diamond” games (one by each of the participating clubs) averaged 5,237 fans, a lift of 41% compared to their non-Marvel games. **Kurt Hunzeker.** MLB VP/Minor League Business Operations | MLB The night was a big hit with our fans. Even the referees and visiting team were asking about getting their own belt bag **Andrew Soules** Marketing Manager | New Orleans Pelicans We had more than 810 group tickets sold for Hawaiian shirt special ticket inclusion, totaling over $90,000 . Almost 8 million impressions across all social media channels (almost a million higher than previous Saturday game) and 123 organic social posts outside of Sharks accounts  Retail sold out almost immediately, with demand and asks for a second restock. **Erin Forth** Sr. Director, Group Sales Youth Hockey + Fan Development | San Jose Sharks ![Marvel Defenders of the Diamond + Athlife](https://www.athlife.com/hubfs/Marvel%20Defenders%20of%20the%20Diamond%20+%20Athlife.avif) ![New Orleans Pelicans](https://www.athlife.com/hubfs/New%20Orleans%20Pelicans.png) ![San Jose Sharks](https://www.athlife.com/hubfs/San%20Jose%20Sharks.png) ### **Latest News & Events** [![Athlife Event 5-01-26](https://245461272.fs1.hubspotusercontent-na2.net/hub/245461272/hubfs/Athlife%20Event%205-01-26.png?width=1200&length=1200&name=Athlife%20Event%205-01-26.png)](https://www.athlife.com/news-events-athlife?hsLang=en) [![Athlife Event 5-3-26](https://245461272.fs1.hubspotusercontent-na2.net/hub/245461272/hubfs/Athlife%20Event%205-3-26.png?width=1200&length=1200&name=Athlife%20Event%205-3-26.png)](https://www.athlife.com/news-events-athlife?hsLang=en) [![Athlife Event 5-09-26-m](https://245461272.fs1.hubspotusercontent-na2.net/hub/245461272/hubfs/Athlife%20Event%205-09-26-m.png?width=1200&length=1200&name=Athlife%20Event%205-09-26-m.png)](https://www.athlife.com/news-events-athlife?hsLang=en) [View All Upcoming Events](https://www.athlife.com/news-events-athlife?hsLang=en) ##### **Community & Social Impact Spotlight ** Interested in learning more?  ## Let’s Build Impact Together [Partner With Us](https://www.athlife.com/contact-us?hsLang=en) [![Athlife logo white with dark background](https://www.athlife.com/hs-fs/hubfs/Athlife%20logo%20white%20with%20dark%20background.png?width=150&height=46&name=Athlife%20logo%20white%20with%20dark%20background.png)](https://www.athlife.com/?hsLang=en) Serving, creating and driving results in the world of sports & entertainment. © 2026 AthLife All Rights Reserved - [Privacy Policy](https://www.athlife.com/privacy-policy) - [CCPA - Do Not Sell My Info Policy](https://www.athlife.com/do-not-sell) - [Cookie Policy](https://www.athlife.com/cookie-policy) ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "", "addressLocality" : "", "addressRegion" : "", "postalCode" : "", "streetAddress" : "" }, "email" : "info@athlife.com", "knowsLanguage" : "", "logo" : { "@type" : "ImageObject", "url" : "https://245461272.fs1.hubspotusercontent-na2.net/hubfs/245461272/Athlife-Blue-Logo.png" }, "name" : "", "telephone" : "(631) 385-1946", "url" : "https://www.athlife.com" } ```