+ MARVEL
We represent Marvel Entertainment in the world of sports, primarily focused on creating Marvel Day activations across major and minor league sports. The activations help teams drive attendance, fan engagement, retail revenue, social media, earned media, and per cap revenue. Over the past decade, we have worked with more than 250 teams from the NBA, NBA G league MLB, MiLB, NFL, NHL, ECHL, AHL, SPHL, MLS, USL, NLL, CPL and WNBA.
+ Mattel
AthLife represents Mattel in the world of sports, primarily focused on creating game day activations with Barbie and Hot Wheels. The activations help teams drive attendance, fan engagement, retail revenue, social media, earned media, and per cap revenue.
+BARBIE GAME DAY™
Barbie Game Day™ is a truly immersive experience that brings your imagination to life. For more than 60 years, the Barbie brand has captivated the hearts and minds of both children and adults across multiple generations. Now fans can experience the original women’s empowerment brand alongside their favorite team in stadiums and arenas across the country.
+ HOT WHEELS GAME DAY™
COMING SOON!
+ Skybound
Our agency works with Skybound to bring Robert Kirkman’s The Walking Dead graphic novel to life on the field. Celebrating The Walking dead’s 20th anniversary, fans across the country have the opportunity to experience The Walking Dead Night through themed jerseys, scoreboard graphics, and an exclusive The Walking Dead #1 variant cover.
+ Joe Moore Award
The Joe Moore Award goes to the Most Outstanding Offensive Line Unit, making it the only college football award that honors a unit. From day one, we have helped stand up the award and support the business operations. We work to align endemic college football brands and to bring NIL opportunities to Joe Moore Award winning and contending athletes.
+ hustl.
Our agency works with hustl. as a retailer for exclusive Marvel custom comics & variants featuring world-class athletes and entertainers.
+ BDA Sports
Recognized as the best sports promotion agency in the world, our agency works with BDA to create one-of-a kind promotional giveaways that get fans to the ballparks early and get them waiting on stadium lines for hours for a chance at these exclusive collectibles.
+ OT Sports
Our agency works with OT Sports to supply teams across sports with co-branded jerseys and retail to further enhance the fan experience, and to help teams generate additional revenue.