“Our work with Athlife is about bringing together two of the most dedicated fan bases. Comic fans and sports fans go hand and hand, and their spirit continues to shine through at our Marvel Super Hero Day Events“
AthLife’s sports and entertainment vertical drives cross-collaboration and thoughtful brand integration in the sports & entertainment industry to authentically deepen connections between fans and brands. This includes a more than decade-long partnership with Marvel Entertainment, where AthLife has brokered hundreds of deals with teams from major and minor league sports leagues
View our
CUSTOM SOLUTIONS
+ NFL
We have worked with the following NFL teams on custom programs,
- New York Giants
- New York Jets
- Philadelphia Eagles
- Indianapolis Colts
- Miami Dolphins
+ MLB
We have worked with more than 20 MLB teams on custom programs.
+ NBA
We have worked with the following NBA teams on custom programs,
- Atlanta Hawks
- Brooklyn Nets
- Golden State Warriors
- Houston Rockets
- Washington Wizards
+ NHL
We have worked with the following NHL teams on custom programs,
- Philadelphia Flyers
- New Jersey Devils
- Los Angeles Kings
- San Jose Sharks
- Ottawa Senators
- New York Islanders
- Arizona Coyotes
+ MLS
We have worked with the following MLS teams on custom programs,
- New York Red Bulls
- NYCFC
- FC Dallas
- Charlotte FC
- Nashville SC
+ WNBA
We have worked with the Chicago Sky on a fully immersive custom program.
+ NLL
The 2023-24 season kicked off a three-year partnership that included all 15 NLL teams. View the press release to see what we’ve been up to with the National Lacrosse League
+ ADIDAS
View a PDF case study to see what we have done with ADIDAS.
+ LAST CHANCE U
We have worked with Laney College and East Los Angeles College on product integration for their appearances on Netflix’s Last Chance U. Dive in to what we’ve done with Last Chance U.
+ ECHL
Since 2017, We have worked with the ECHL on multiple league-wide activations. View a PDF case study to see what we have done with various ECHL teams.
+ MiLB
We have worked with MiLB on hundreds of activations with more than 100 teams, including the fully immersive Marvel’s Defenders of the Diamond program.View a PDF case study to see what we have done with various MiLB teams.
+ NBA G LEAGUE
Since the 2022-23 season, we have worked with the G League on fully immersive league-wide programs. View a PDF case study to see what we have done with the NBA G League.
+ USL
Coming Soon
+ Canadian Premier League
Coming Soon
+ Hustl
Our agency works with hustl as a retailer for exclusive Marvel custom comics & variants featuring world-class athletes and entertainers. Take a look at all we have done in the world of sports and entertainment with Hustl.